Friday, March 26, 2010

7Ps of Angel Broking Ltd.

Website: http://www.angelbroking.com/

Company Name: Angel Broking Ltd.
7Ps

Product:
Angel Investor
Angel Trade
Angel Diet
Equity
Commodity
Derivatives
Global Indicators
Financial Planning
Live News

Price:
Brokerage

Place:
Across India

Promotion:
T. V. Advertising
Cold Calling

Physical Evidence:
Corporate & Registered Office
G-1, Akruti Trade Center, Road No -7, MIDC,
Andheri (E), Mumbai - 400 093.
Tel: (022) 2835 8800 / 3083 7700

Process:
D Mat A/C

People:
Analyzers, IT Supporters for on line Clients, CRM People, etc.

Saturday, March 20, 2010

Case Study: Tesco.com increases product range and uses triggered communication to support CRM


Case Study

Tesco.com increases product range and uses triggered communication to support CRM


Summary:-
• Tesco is well known Britain's leading food retail group presence in Europe and Asia.


• Tesco.com now receives 170,000 orders each week


• Its online sales in the first half of the year were ₤401 million


• Its profit increased by 37% to ₤21 million


• Tesco.com recognized as the worlds largest online grocer and its mean competitor are


o Asda.com


o Sainsburys


o Ocado


o ALDI-UK


• Tesco.com including various non-foods ranges (for example, books, DVDs and electrical items) and the telecoms businesses and Personal Finance, as well as services offered in partnership with specialist companies, such as dieting clubs; flights and holidays, music downloads, gas, electricity and DVD rentals.


• Tesco introduced a clothing web site (www.clothingattesco.com)


• Taylor Nelson Softres Super Panel (see htip://superpanel.tns-global.com)


• Hitwise listing since their strategy has been to focus on retail formats. These are Morrisons (12.5% retail share), Somerfield (5.5%) and Co-op (5.0%).


• NMA (2005c) Quotes Nigel Dodd, marketing director at Tesco.com, as saying: 'These are invaluable sources as we have such a strong customer base'.


• Humby Cind Hunt (2003), e-retailer Tesco.com used to identify six lifecycle categories which are then further divideclto target communications:


o Logged-on


o Cautionary


o Developing


o Established


o Dedicated


o Logged off (the aim here is to win back).


• Tesco.com Limited paid £2 million for the exclusive licence to eDiets.com in the UK and Ireland under the URLs www.eDietsUK.com and www.eDi.etsoie.


• Focus on home retail delivery; Wade-Gery sold women's portal iViliage (www.ivillage.co.uk) back to its US owners for an undisclosed sum in March 2004.



Strategic Approaches which have helped Tesco.com achieve success online:-

• For existing customer E-mail marketing and Direct mail marketing in used to provide special offer and promotion to the customers


• Tesco.com basically relies on in-store advertising and marketing to the supermarket’s Clubcard loyalty scheme’s customer base to persuade customers to shop online.


• Their Product range development is also one of the key areas of their success. They fulfilled all the Grocery order and also offer more intangible offering such as E-diets and music download etc.


• They basically focus on improving the customer experience online


• As they were diversify into new area they started to make home delivery services to the customers like white goods and other products.


• They has partnership with E-diet, was promoted through the Tesco Clubcard loyalty scheme with mailing to 10million customers a year


• They promote their services through URL. Tesco can use the dieting Business to grow use of the Tesco.com service and in-store sales.


• They have concentrated more on traditional services which have the demand. For Ex. Tesco Telecom fixed line services attracted over a million customers in their first year.


• Tesco uses automated event-triggered messaging to encourage continued purchase.


• Tesco.com has a touch strategy which includes a sequence of follow up communication triggered after different events in the customer lifecycle. For example: Communication after event 1 are indented to achieve the objective of converting a web-site visitor to action, communications after event 2 are intended to move the customer from a first-time purchaser to a regular purchaser and for event 3 to reactive lapsed purchasers.

Sunday, March 7, 2010

E- business Case Study regading "the new Napster changes the music marketing mix"

E- business Case Study regading "the new Napster changes the music marketing mix"

Question is "Assess how Napster competes with traditional and online music providers by reviewing the approaches it uses for different elements of the marketing mix"


Approaches Used by Napster-

Napster offer user to listen million of tracks and can be downloaded very easily
All music lover can listen and download all track my just on one click and that to without moving Download Fees can be paid by credit card which made them innovative providers

Unique features are -

  • Napster recommendations
  • Napster Radio based around songs by particular artists
  • Napster Radion play lists based on the songs you have downloaded
  • Swapping play lists and recommendations with other users

Promotion

  • Building Brand identity by offline and online program to increase the awareness
  • Doing innovation by investing in various services and technology
  • Partnership with Microsoft, Dell, Toshiba for capturing market
  • Napster online services are sold directly to end user through end user
  • They earn cost advantage through website

Tuesday, March 2, 2010

7Ps of Angel Broking Ltd.

Website: http://www.angelbroking.com/

Company Name: Angel Broking Ltd.

7Ps

Product:
Angel Investor
Angel Trade
Angel Diet
Equity
Commodity
Derivatives
Global Indicators
Financial Planning
Live News

Price:
Brokerage

Place:
Across India

Promotion:
T. V. Advertising
Cold Calling

Physical Evidence:
Corporate & Registered Office
G-1, Akruti Trade Center, Road No -7, MIDC,
Andheri (E), Mumbai - 400 093.
Tel: (022) 2835 8800 / 3083 7700

Process:
D Mat A/C

People:
Analyzers, IT Supporters for on line Clients, CRM People, etc.


Posted By:
Pradeep Joram

Friday, January 29, 2010

There is a lot of skepticism out over the world that whether eBay will be able to monetize voice traffic called Skype. What type of risk you see by ad

There is a lot of skepticism out over the world that whether eBay will be able to monetize voice traffic called Skype. What type of risk you see by ad


Yes ebay will be able to and will certainly monetize voice traffic using skype
The Internet users are increasing exponentially over the world ands internet market in penetrating deeper and deeper in people's daily life Risks in relation to the addition of voice traffic on ebay can be as follows

1.) Duplication and modification of voice bits can be done, so they must ensure that the voice bits should be transferred using encryption only

2.) Customers are required to have a faster internet connectivity to avail the service, as most services available in developing countries like India, Vietnam, Kenya, Thailand, etc are not so fast

E-bay be successful in the long run? Why or why not?
e-Bay will definitely have success in long run because people are adapting the use of technology, now people are more technology oriented. People don't want to waste their time in shopping outside; they want to do their shopping by seating at their home or office. People are getting more variety of products and brand at one place only, they can have all world brand at one place at low price.

Do you think a critical mass of seller needed in order for a company like e-bay to service? What steps should e-bay take to ensure seller critical

Yes certainly ebay require a separate set of mass which believe in online trading, as majority of people believe in purchasing after touch and feeling, also they doubt transferring the money online and afraid of frauds happening online. No doubt the percentage of people interested and believing in online trading are increasing. eBay should ensure the increase in such mass of people by following steps as under:
E-bay needs to charge less fee and commission changes to ensure critical mass of sellers. It has already seen reduction in no. of seller at the time of increase in fee and commission

Prompt dispute settlement: E-bay need to ensure prompt dispute settlement, because it takes time which lead to unsatisfied customers and seller, which is harmful for e-bay

Should advertise for the remake over services like rating for vehicles being sold on ebay motors

What are the problems, which E-bay is currently facing? How e-bay is trying to solve there problems? Are there any other solutions that e-bay should c

Problems which e-bay currently facing are:

  • eBay’s top sellers aren’t interested in adding voice calls to their sales models
  • eBay not be able to keep up with all the different laws found in each country
  • Problem of auction’s honesty and integrity
  • Customer service is also big problem for eBay has done a lot to try and solve these problems, some steps which has taken are :
It has done its expansion
Added extra measures of protection. One of these extra measures is the additional vehicle warranties and purchase protection up to $2000 on vehicles purchased through eBay
Tried to create a dialogue between customers, by creating different section for customer to write their comment on website

Posted By:
Pradeep Joram